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Invisible Client Attraction Protocol
Module 0: Start Here!
Strategy Overview (28:43)
Walkthrough (3:33)
Module 1: Deep Desire
P1: Intro (15:06)
P2: Strategy (6:58)
P3: Terminology (11:46)
P4: Real Desire (1:02)
P5A: Understand Yourself First (4:51)
P5B: Extra Credit (1:27)
P6: Validate (16:56)
P7: How to Resonate (13:06)
Module 1 Part 2: Create Your Language Library
P7: Gather Your Language Library (5:57)
P7A: Resources (14:04)
P7B: Conversations (20:01)
P7C: Survey (17:51)
P7D: Fly on the Wall (22:53)
P8: Conclusion (2:48)
M1: Non Video Downloads
Module 2:
P1: Frame (10:05)
P2: Where To Begin (4:21)
P3: 20 Year Exercise (6:58)
P4: Unexpected Benefits (8:18)
P5: Values - Beliefs - Passion (5:27)
P6: Dig Deeper into Why (6:50)
P7: Passion Test (1:46)
P8: Experiences (5:29)
P9: Patterns and Choose (18:10)
P10: Bonus - There's only one reason people buy anything (1:44)
Module 1: Non Video Downloads
Module 3: Your Ultimate Strategy Map
P1: Intro (2:49)
P2: Your Overall Strategy (3:35)
P3: Create Your Map (24:02)
P4: Logical Order (10:47)
P5: Brainstorm Evidence (31:50)
P6: Gather Evidence (11:53)
P7: What's Next (4:01)
Module 3 Non Video Downloads
Module 4: Craft Your Marketing Experiences
P1: Intro (2:08)
P2: Rules of Thumb (3:50)
P3: In Their Living Room (2:36)
P4: Language (6:42)
P5: The Only Template You Need (4:55)
P6: Copy Example 1 - Celebrate Moms (15:36)
P7: Copy Example 2 - Tweens Part 1 (7:45)
P7: Copy Example 2 - Tweens Part 2 (5:13)
P8: Copy Example 3 - Yo Yo (7:12)
P9: Watch Me Write Copy - 60 minutes for 2-part email series + social posts (64:10)
P10: The Writing Process and Editing Process (34:30)
Module 4 Non-Video Downloads
Module 5: Copy for Your Web Pages & About Page
Module 5: Copy for your web pages and about page
Module 6: Ramp Up
Module 6: Ramp Up
P5B: Extra Credit
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